Synaptic - Revealing hidden intelligence
Synaptic is a powerful cognitive engine that incorporates predictive analytics, machine-learning, control systems and feedback, natural language processing, and other proprietary algorithms to personalize projects, campaigns or pitches at a human and behavioral level.
Synaptic is modeled on neuron activity and learning mechanisms occurring in the human brain, exceeding the capabilities of traditional deep learning systems. He interacts with the real world and learns in real-time–reinforcing the intelligence as new concepts and situations arise. This means that Synaptic owns the same limitless understanding of information that humans enjoy.
Synaptic allows you to analyze your own unstructured data to unearth meaningful insights hidden within. It is these hidden insights, brought down to a human, behavioral, emotional (aka cognitive) understanding that empowers you to personalize at a level and scale previously thought impossible.
Synaptic also has the ability to understand each individual through his or her online and offline behaviors in ways they may not even understand themselves. Synaptic´s understanding of consumers is built from the anonymized transactional data (both online and off) and the depth and breadth of this IDs continue to grow as Synaptic observes around 100 billions of online interactions every day, across every device. That are millions of validated IDs that last a lifetime.
The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. That is why Synaptic discovers the places, chains and business categories that consumers frequent. It is a huge collection of data-points that intimately describe a person in a way that makes it possible to model current behaviors and to predict future behaviors.
Due to his unsupervised learning technology, Synaptic becomes more intelligent as learns and grows with your business, creating digital marketing interactions unassisted, using the results of multivariate tests and deep-level analysis to make better decisions and deliver ever improving results.
Enjoy the limitless understanding of human brain with Synaptic!
See how SYNAPTICTM can easily understand your customers and predict their future behaviors
Take advantage of location's ability to understand, influence and predict consumer intent.
Activate predictive audiences to power one-to-one customer conversations.
An artificial intelligence performing digital media buying for you.
Engage your existing customers with relevant, timely cognitive brand experiences.
SYNAPTIC DIGITAL SELF
Know deeply and reach millions of real people and have meaningful conversations that last a lifetime.
Synaptic goes beyond online browsing patterns and discover more about your customer's needs and interests through their movement throughout the physical world. Synaptic provides in-depth analysis of your customers' real world behavior based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other factors so you can make informed decisions about your targeting and messaging strategies.
- Target the right customers based on the stores and places they visit.
- Impact visit and sales by reaching people where they are in real-time.
- Analyze your customers and your competitors' customers behavior trends through foot traffic
- Understand your customer's path to purchase, including the places they visit before a point of interest, and how long they stay at a target location.
Synaptic Watch - Actionable intelligence
Location data and insights to better understand each business, actively engage consumers through precise location and audience targeting, measure sales impact in the moment, and make smarter forecasting decisions.
INSIGHTS INTO REAL WORLD BEHAVIOR
Synaptic improves your marketing strategy with insights about the offline behavior of your customers and your competitors' customers. Synaptic discovers the places, chains, and business categories they frequent.
Synaptic delivers campaigns that are more effective and create experiences that are more memorable—all with location data that are gathered, filtered, and scored for precision and accuracy.
Synaptic uses location to keep brands top of mind against competitors. It Influences users with geofencing strategies around competitor locations or targeting audiences who have a history of visiting those locations.
Using natural language processing and taxonomy capabilities, Synaptic hyper-customizes user experiences attracting, engaging and connecting with audiences in every stage of the purchase funnel. Through pre-existing customer data, + 300.000 third-party custom unstructured data sources and predetermined business rules, Synaptic finds and target both existing and entirely new audiences. Testing thousands and thousands of variables Synaptic builds unique, individual customer profiles to better personalize your marketing efforts.
- Uncover natural audience segments impossible to see until now with our advanced interest-based segmentation.
- Target the ideal customer efficiently and effectively (true 1-to-1 personalization).
- Audience clusters updated with the inflow of data stream.
- Optimize your lift, conversion and return on Ad spend.
Synaptic Audiences - Cognitive Segment and Micro-Segment creation
Harnesses structured and unstructured, omnichannel data to create a single view of the customer.
TARGETING AN AUDIENCE OF ONE
Synaptic understands when and how to best engage customers across channels, increasing customer loyalty and revenue.
Synaptic prevents and forecasts churn and engages your existing customers with relevant, timely cognitive brand experiences.
Synaptic engages new audiences and acquires new customers with intelligent experiences tailored to their needs.
Synaptic performs the digital media buying for you requiring little to no human interaction or supervision. Through a combination of predictive analytics and deep learning , expert systems, natural language processing and proprietary algorithms, Synaptic detects patterns, draws conclusions, and adjusts performance as it happens.
- Little to no human interaction or supervision.
- Predict which channels and media are more effective to your customers.
- Works 24/7, adjusting to minor changes and enhancing algorithms to suit your requirements.
- Focus on budget and learnings on bot-free traffic sources.
Synaptic Automation - Cognitive Media Buying
A fully managed cognitive intelligence analytics to transform and automate your media buying.
REACH AND IMPROVE THE DEFINED ROI
Synaptic finds the media where your customers engage; bids most efficiently, and uses all possible media outlets to deliver the ROI you have defined. It analyses the strategies from past encounters and predicts which channels would be more effective.
PREDICTIVE ANALYTICS AND DEEP LEARNING
It differs from programmatic systems and classic media buying systems that still require frequent, manual human intervention and are susceptible to widespread ecosystem inconsistencies such as ad fraud and viewability issues.
IDENTIFY AND WEED OUT FRAUDULENT TRAFFIC
Synaptic can calculate thousands of variables in real-time to swiftly identify and weed out fraudulent traffic sources as they appear along the campaign journey, without the need for regular human supervision.
Using sentiment analysis, concept expansion, relationship extraction and personality insight synaptic empowers your enterprise content strategy and optimizes digital objectives with interest-based content. Synaptic understands what content already resonates with key audience segments including keywords, hashtags, images, influencers, and media. Synaptic can also build, test and optimize creative elements creating a perfect ad campaign by serving perfect ad creative to the perfect audience via the perfect media placement at the perfect price, all in real-time.
- Confirm the audience's core values and motivations.
- Understand the deeper layers of your personas and the tone of voice for target audiences.
- Benchmark your content against your competition and learn what elements are driving their results.
- Justify your brand or content strategy.
- Deliver the right ad creative at the right price every time.
Synaptic Match - Cognitive Creative and Content
Artificial intelligence to creative decisions: research, strategy, creative, and distribution.
Synaptic identifies and understands existing target audiences and personas. It derisks creative and strategic decisions increasing your content performance.
INSIGHTS TO CREATE BETTER CONTENT
Synaptic tracks in real time billions of content interactions from millions of users across social media, identifying topic pillars for the content you will create. Synaptic knows what photo, video, and text will drive your consumers to engage.
RELEVANT INFLUENCERS, PARTNERSHIPS AND MEDIA OPPORTUNITIES
Synaptic uses a data-backed approach to justify your budget spend and identify optimal media placements based on audience affinities as well as explores relevant influencer and partnership opportunities.
DYNAMIC CREATIVE OPTIMIZATION
Synaptic dynamically generates the perfect ad creative for each individual user in real time according to context. Messages are always unique and optimized for the consumer who receives it.
Synaptic Digital Self
Through anonymized transactional data (both online and off) and the observation of billion online interactions every day, across every device, Synaptic recognizes and reaches consumers as anyone else. Counting on millions of verified IDs (anonymous, without personally identifiable information) and tracking over a million online actions per second to build each profile across thousands of dimensions (including web browsing, app usage, video plays, email activity, GPS locations, cross-screen engagement, life events, hobbies, ad interactions and product interests), Synaptic knows consumers better than they know themselves.
- Find the proper customers, across all devices, with unparalleled preciseness.
- Target real people—not segments.
- Have deep, real-time knowledge of your customers and grow your relationship with them over their lifetime.
- Know how your consumers spend their time and money, across thousands of dimensions.
- Have the best, highly personalized message to the right consumer, every time.
Synaptic Digital Self - Powerful Profiles
Limitless opportunities to have the best conversation with each consumer at exactly the right time.
RECOGNITION & REACH
Build real connections that last for years with true one-to-one marketing. Synaptic combines your lists with an unprecedented amount of consumer data, so you'll fully understand your customers and prospects across purchases, demographic data, interests, shopping behavior and more.
DRIVE THE MOST RELEVANT EXPERIENCES FOR EVERYONE
Synaptic - end-to-end integrated video solutions help you deliver personalized messages to real people across all their devices, with an unparalleled dedication to ad quality.
UNIQUE MESSAGES ACROSS DESKTOP&MOBILE
For mobile, Synaptic gives you a complete view of your target consumers, built from petabytes of data, including $1.9 trillion in online and offline purchases.
PERSONALLY RELEVANT MESSAGES, BUILT IN MILLISECONDS
Target each ad to a real, highly understood person. Synaptic varies the message based on what device they're using, what time of day it is, where they're at in the purchasing funnel and much more.
Increase in leads
Lift in ROI
Increase in Conversions
Decrease in ECPA
Increase in Customer Transaction
Contact us and discover how you can understand where customers are going, what they will do, and the decisions they will make.
We would love to hear from you!
If you want to request a demo, advance your career, need customer support, or have something else to say, this is the place.
Synaptic Global Development
and Research Center
2100 Geng Rd
Palo Alto, CA 94303